The Way Covert Filming Uncovered a £28m Timeshare Scheme

Authorities have called it as among the biggest scams of its type in the UK.

Altogether 14 defendants have been found guilty for their involvement in a £28m plot to swindle over 3,500 timeshare holders.

The affected individuals were desperate to get out of long-standing timeshare contracts and sought out assistance.

Most were aged between 60 and 80. In excess of 500 of them lost over £10,000, and one individual transferred more than £80,000.

Those affected were subjected to high-pressure presentations continuing for six hours. They were out of money, owning valueless fake "credits" and continued to be locked into costly timeshare contracts they could no longer use.

The Company Central to the Deception

The firm at the core of the scam was the timeshare resale company. They took clients' cash to support the directors' opulent standard of living of private schools, millionaire mansions and private jets.

The leader at the top of the company, Mark Rowe, was given a 90-month prison term in January for fraudulent conspiracy.

In the latest development, his wife one of the co-defendants was among the last group to hear their sentences.

She was handed a two-year suspended prison term at the London court after pleading guilty to illegal fund handling.

It has been a long time coming and represents a huge win for the victims who came forward, the authorities and the Crown.

How the Probe Was Initiated

I first heard about the firm was in the mid-2016. I was working in the reporting team of a media outlet, producing documentary features.

A friend mentioned that his mother had taken over the use of a vacation unit in a European resort and, after long-term use, had begun looking to get out of the agreement.

It's worth mentioning how widespread vacation properties had become with English tourists in the eighties and nineties.

Timeshares permitted families to access the same accommodation every year, or swap their time slots with fellow investors who had apartments in alternative destinations. Roughly 600,000 sun-lovers seized that option.

The first timeshare rush was accompanied by a numerous accounts about rip-off merchants mis-selling investments. They appeared frequently on investigative TV programmes.

The common vacation property deal locked buyers for decades.

In that period, those owners who had enjoyed their regular accommodation in the sunshine for 20 or 30 years were getting older, and a significant number were looking to say farewell to their timeshares.

Several had reduced ability to travel and were unable to visit their units. Others just thought they'd enjoyed sufficient use from them. And a portion had passed away, in many cases bequeathing their family members to assume the contracts - including their annual payments and maintenance fees.

The Undercover Operation Progresses

It was at this point the relative had been placed. She browsed the internet for options and discovered SMT, a firm whose website assured to terminate her contract.

But, having made a payment and booked a meeting with them, her relatives became suspicious.

Additional investigation revealed many victims reporting they had submitted funds and achieved no result out of it. Actually, they had lost money. Significant sums.

The reporting group began investigating what was going on. It was rapidly apparent that there were some shady characters operating in the vacation property industry.

One lawyer had numerous client reports waiting to sue SMT.

Reporters contacted clients who had dealt with the organization and they all told the same story. They thought the company would acquire their investment off them but when they went to a consultation (for which they submitted funds initially) they were informed there was no market for their property.

Rather, they were persuaded - actually pressured - to commit further cash acquiring "the company's points system", associated with the business's umbrella group, Monster Travel.

The precise definition was rather ambiguous. They appeared to be a type of exchange medium, offering reduced-price holidays and benefits and consumer discounts.

And they were reportedly "exchangeable with other owners, at a future date.

Committing funds at the time would lead to an future return that would offset the firm's costs and result in the investor in profit, released finally from their burdensome contract.

Too good to be true? Certainly, that proved correct.

A 'Misleading Tactic'

Based on these descriptions were correct, this was a massive scam.

The technique is termed a "bait-and-switch."

An operator - here the company - "attracts the consumer by advertising a defined offering only to then claim it is unavailable, pushing the individual towards another, inferior option.

Such practices are unlawful. Equipped with all the accounts we had gathered, we made the case to discreetly video one of the company's meetings.

This takes dedication, work, and strong justifications for why this is the only way to obtain the data required to confirm deceptive practices.

Once authorized, our limited crew arranged a meeting with one of the firm's agents in the English town.

Pretending to be a ordinary individual hoping to get his mum out of her timeshare contract|holiday ownership agreement

Marc Mckee
Marc Mckee

A philosopher and science writer passionate about exploring the mysteries of the universe and human existence through engaging narratives.